We're building the Amazon loop, rebuilt around less.
Orbit is an online store and delivery operation modeled on the same core loop as Amazon — storefront, fulfillment, last-mile delivery — but redesigned from the ground up around sustainability: plastic-free packaging, e-bike and EV delivery, and a carbon receipt on every order. We're not trying to match Amazon's scale. We're trying to prove that a genuinely low-carbon version of that loop can work at all, starting small and honest.
The guiding principle
Prove the eco-delivery loop works in one city, with a small catalog, before trying to out-Amazon Amazon. Every decision — the size of the catalog, the width of the delivery zone, the tools we build on — is sequenced to test that loop as cheaply and honestly as possible before adding scale, automation, or a second city.
The honest scope: four pillars, lean versions
Curated, not infinite
One space, one metro
Pedal and plug-in power
Off-the-shelf, on purpose
We scale from single-city curated store → regional multi-category marketplace → wider fulfillment network, adding automation and proprietary tech only as revenue funds it. The full roadmap →
Small on purpose, not small by accident
Every "start small" decision is deliberate, not a funding limitation dressed up as strategy. A curated catalog is easier to vet properly. A single fulfillment space is easier to run on renewable power. A single delivery zone is the only way to actually keep every last-mile mile on an e-bike or EV instead of quietly falling back on a gas van when things get busy.
We'd rather prove the loop works honestly at a small scale than claim it works at a large one we haven't tested.
What "proof" looks like
Before expanding past the pilot we want real answers to four questions: Is delivery cost per order leaving real margin? Are customers coming back for a second and third order? Is the measured carbon saving — not the theoretical one — meaningful next to standard shipping? And is most of the curated catalog actually selling?
If those numbers hold up across a real batch of orders, that's the signal to invest further. If they don't, we fix the loop in place rather than scale a version that doesn't work. See the metrics →
Curious what's in the pilot catalog right now?
Take a look at the first products we've vetted, priced, and are ready to ship low-carbon.
Browse the catalog